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Posted by HockeyGod Promoted 809 days 5 hours ago 621 views
editorial
Business / Biz Technology
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15 comments
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A lesson in email communications, at GoDaddy's expense.
The latest definition of spam is any email that the user doesn't find useful and didn't request. As you can see, this can easily apply to legit business correspondance.
How many of the newsletters that you receive do you actually find useful? When's the last time you've eagerly waited for the next email from Amazon to remind you of a new CD by an artist you've never heard of.
When you own over 100 domain names it can be hard to keep track of them all; especially when they're all registered at different providers.
Having recently opened a GoDaddy.com account to register a .biz name (my normal registrar didn't support that), I was pleased to see the ability to store my credit card. For as frequently as I register domain names, this was a huge time saver.
Little did I know I'd be spending the time I saved deleting emails.
First came the order confirmation, and it was definitely expected. It's always a good idea to have a reciept for orders, especially online.
Before I could read that however, I noticed another email in my inbox. It was entitled "Important Information Regarding Your Purchase."
Uh oh? Did something go wrong?
Oh, everything is good, it's just instructions on how to log in to my account. It's a good thing this came too, because after I logged in to make the purchase, the excitement of the first email could have made me forget.
Not to mention that the same information was linked to at the bottom of the order receipt.
By the time I finished reading this though, another email arrived. This one was a little more important sounding. "Information regarding the registration of FREETEXT.BIZ"
As important as it sounded though, it contained no new information that wasn't already linked to in the first 2. Worse yet, it didn't even greet me with my name.
The final blow came 5 minutes later when I recieved a coupon for 10% off of a domain registration.
That's like hearing the car salesman say "Boy did I rip them off" as you drive out of the lot.
Email is one of the most important contact methods you can have with your customers, especially when you deal online. Without sounding too much like a marketer, don't spam your customers.
